What is Generative Media?
Generative media refers to content created entirely by AI, from scratch, without relying on pre-made images, recordings, or stock media. When you provide a prompt—such as “a surreal forest scene” or “a mellow, ambient melody”—the AI doesn’t pull elements from existing files. Instead, it uses patterns and knowledge it has learned to create something entirely new and unique. Think of it as having a digital artist that brings your ideas to life with original creations on the spot.
How is it counted?
Generative credits are calculated based on the duration of each generative media generated by the AI and added to your project or any media you generate manually from the media or script section.
One second counts as one generative credit and one minute counts as 60 generative credits.
For example:
If AI generates a 4-second video clip for your project, 4 generative credits are deducted from your usage.
Each generative image will count as one generative credit.
Refer to the video to understand how generative credits are counted and from where:
To check how many generative credits you’ve used this month, head to the usage page.
You’ll see the section that shows how many generative credits are used from the monthly quota.
Video duration | Generative credits calculated |
1 second | 1 generative credit |
2 seconds | 2 generative credits |
5 seconds | 5 generative credits |
10 seconds | 10 generative credits |
30 seconds | 30 generative credits |
1 minute | 60 generative credits |
2 minutes | 120 generative credits |
5 minutes | 200 generative credits |
10 minutes | 600 generative credits |
15 minutes | 900 generative credits. |
Note
AI minutes are calculated differently, and you can explore the details here: What are AI minutes, and how do we count them?